Practice

Intellectual Property

Your ideas. Your innovations. Your brand. Our IP practice understands that these assets make your business unique, and we know how to protect them.

Representative experience

Advising Merck & Co., Inc. (Kenilworth, New Jersey, USA) in a trademark, domain name, and social media dispute with Merck KGaA. over use of the name “Merck” in Europe and the U.S.

Acting for Lilly in the landmark patent dispute Actavis v Eli Lilly. The UK Supreme Court ruled in favor of Lilly, reversing two earlier decisions. Lilly was also successful in the German Supreme Court.

Representing leading technology giants in their multijurisdictional and local patent disputes, including BlackBerry, Dell, HTC, KPN, and Motorola.

Manging the EUTM portfolio and EUTM and Pan-European conflicts of multinational companies like Dell, Estée Lauder, Mars, Starbucks, Billabong, Kenneth Cole, Euronews, Asahi Europe, Ocean Spray, and Ferring.

Managing Deutsche Telekom's global trademark and domain name portfolio, and advising on complex color mark and other nontraditional trademark litigation in Europe and the U.S.

Representing uPI Semiconductor in a defense of an ITC enforcement proceeding brought by Richtek Technology involving Richtek's allegations of patent infringement and trade secret misappropriation.

Representing a U.S. game software company and its Chinese licensee to successfully obtain an interim injunction from Guangzhou IP Court against an infringing mobile game.

We filed and won the first paperless eUDRP case in a domain-name dispute before WIPO on behalf of a leading mobile phone manufacturer.

Advising SABMiller in the context of the mega merger between AB InBev and SABMiller – in which Asahi committed to acquire the Peroni, Grolsch, and Meantime brands globally.

Global IP counsel to the consortium of Audi AG, BMW Group, and Daimler AG on their €2.8bn acquisitions of Nokia's digital mapping unit HERE.

Hogan Lovells Publications

Global IP outlook 2019: Two steps forward and a look back

2018 posed new opportunities and challenges for IP-rich businesses, with major new legislation introduced in Europe to govern trademark and trade secret protection; significant and...

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Hogan Lovells Publications

Joint development and collaboration agreements: Your go-to guide LimeGreen IP News

Protecting your intellectual property (IP) is a challenge, especially when entering into a joint development agreement (JDA).

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Published Works

INSIGHT: To 'Bland' or Not To Bland? Trademark Implications Bloomberg Law

Companies are simplifying, or "blanding" their brands by dropping unique features in favor of a pared down sans-serif font popular in Silicon Valley, but does this drop trademark...

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Hogan Lovells at MIPIM 2019

Our global Real Estate industry sector team from 14 offices will be attending MIPIM 2019 in Cannes from 12- 15 March. 

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Hogan Lovells Publications

Global Media, Technology and Communications Quarterly - Autumn/Winter 2018

The Technology, Media and Telecommunications team at Hogan Lovells introduce the Autumn/Winter edition of the Global Media, Technology and Communications Quarterly.

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Media Mention

Standard Essential Patents: The Myths and Realities of Standard Implementation IPWatchdog

Theodore (Ted) Essex was quoted in the IPWatchdog article, "Standard Essential Patents: The Myths and Realities of Standard Implementation."

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