Practice

Trademarks and Brands

From creative ideas to global recognition, brand management is at the heart of what we do. From prosecution to enforcement, strategy to litigation, we've got it covered.  

Representative experience

Advising Merck & Co., Inc. (Kenilworth, New Jersey, USA) in a trademark, domain name, and social media dispute with Merck KGaA. over use of the name “Merck” in Europe and U.S.

Managing Deutsche Telekom's global trademark and domain name portfolio. Advising on complex color mark and other non-traditional trademark litigation in Europe and U.S.

Advising one of Japan's largest car makers on major brand clearances and 3,000+ trademark applications in 40+ countries, coordinated from Tokyo.

Advising Estée Lauder on EU-wide trademark issues and obtaining a revolutionary order in Germany prohibiting the onward shipment to Russia of counterfeit goods in transit.

Advising Proctor & Gamble, and group companies, in connection with its portfolio of IP rights in Mexico; and successful anti-counterfeiting campaigns.

A global pharma company in seizing substantial consignment of counterfeit drugs in transit from China via Dubai to Europe. Perpetrators jailed. Obtained significant damages payments.

Advising one of the largest American multinational supermarket chains on trademark portfolio management in Mexico.

Representing the manufacturers of the Segway personal transporter in trademark litigation in the ITC and federal district court.

Hogan Lovells Publications

Supreme Court strikes down bar to registration of "immoral" or "scandalous" trademarks LimeGreen IP News

On 25 June, the U.S. Supreme Court announced its opinion in Iancu v. Brunetti, holding that the Lanham Act's provisions barring the registration of "scandalous" or "immoral" trademarks are...

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Hogan Lovells Publications

TMT Horizons 2019

The dynamism of the Technology, Media and Telecoms sector is set to continue.

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Hogan Lovells Publications

U.S. District Court reversed: No fair use defense for Adams Morgan neighborhood photo LimeGreen IP News

The many historic landmarks and neighborhoods in Washington, D.C. are one of the draws for locating events there.

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Hogan Lovells Publications

Mission Product: Trademarks? Yes. Mootness? No Business Restructuring and Insolvency Alert

In Mission Product Holdings, Inc. v. Tempnology, LLC, 587 U.S. ___ (2019), the Supreme Court held that a debtor's rejection of a trademark license does not eliminate the licensee's right to ...

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Hogan Lovells Publications

Analyzing the impact of the EU GDPR on access to WHOIS data, one year on LimeGreen IP News

During the 2019 International Trademark Association Annual Meeting, a panel was held on the EU General Data Privacy Regulation (GDPR) and the temporary removal of data for the WHOIS...

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Hogan Lovells Publications

Post-INTA roundup: China's evolving IP landscape LimeGreen IP News

During this year's International Trademark Association (INTA) Annual Meeting, our Greater China Intellectual Property (IP) team discussed key issues around China's evolving IP landscape.

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