Practice

Trademarks and Brands

From creative ideas to global recognition, brand management is at the heart of what we do. From prosecution to enforcement, strategy to litigation, we've got it covered.  

Representative experience

Advising Merck & Co., Inc. (Kenilworth, New Jersey, USA) in a trademark, domain name, and social media dispute with Merck KGaA. over use of the name “Merck” in Europe and U.S.

Managing Deutsche Telekom's global trademark and domain name portfolio. Advising on complex color mark and other non-traditional trademark litigation in Europe and U.S.

Advising one of Japan's largest car makers on major brand clearances and 3,000+ trademark applications in 40+ countries, coordinated from Tokyo.

Advising Estée Lauder on EU-wide trademark issues and obtaining a revolutionary order in Germany prohibiting the onward shipment to Russia of counterfeit goods in transit.

Advising Proctor & Gamble, and group companies, in connection with its portfolio of IP rights in Mexico; and successful anti-counterfeiting campaigns.

A global pharma company in seizing substantial consignment of counterfeit drugs in transit from China via Dubai to Europe. Perpetrators jailed. Obtained significant damages payments.

Advising one of the largest American multinational supermarket chains on trademark portfolio management in Mexico.

Representing the manufacturers of the Segway personal transporter in trademark litigation in the ITC and federal district court.

Hogan Lovells Publications

An IP-tailored approach: Influencer promo guide LimeGreen IP News

In our "Influencer promo guide: Best practices for drug and device firms," we offered a list of best practices for medical device and pharmaceutical companies interested in taking advantage ...

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Hogan Lovells Publications

The curse of Shoeless Joe continues: TTAB finds White Sox fan lacked bona fide intent-to-use LimeGreen IP News

For any baseball fans already preparing to capitalize when their favorite team wins their next World Series game, you may strike out before getting up to bat at the Trademark Trial and...

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Events

Global IP Outlook Webinar Series - From homes to stadiums: Brand presence in esports

The esports market has grown exponentially over recent years. Today, it is lined up to be the next billion dollar industry, reaching broad global audiences and attracting heavy investment...

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Press Releases

Hogan Lovells successfully defends Wawi in a complex 3D trademark and OEM dispute in China

Hogan Lovells China team and Hogan Lovells Fidelity have recently secured an important victory for WAWI Xiamen (i.e. the Chinese subsidiary of the leading German chocolate manufacturer Wawi ...

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