2024-2025 Global AI Trends Guide
Maria Beatrice Guardì
Associate Intellectual Property
Languages
English, Italian
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Overview
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Experience
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Credentials
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Insights and events
Maria Beatrice is an associate in Hogan Lovells' IP department. She has a true passion for art, fashion and design and really enjoys being involved in both IP contentious and non-contentious matters, especially related to trademarks, copyright, designs and Cultural Heritage.
She developed experience in drafting contracts and in different IP activities, also related to digital and technology issues for leading companies in the sector, as well as supporting activities for projects developed by reputed brands in the fashion and luxury industry.
Among the various activities carried out, Maria Beatrice has been a lecturer at different master courses focused on cultural and artistic heritage.
Maria Beatrice joined Hogan Lovells in September 2017, after graduating from the University of Milan, with a thesis in art law completed at Cardozo University in New York. In 2023, she concluded the WIPO-University of Turin LLM in Intellectual Property.
Representative experience
Advising reputed fashion and luxury brands for clearance searches and legal opinions, not only on IP matters related to trademarks, copyright and design, but also on Cultural Heritage issues.
Assisting a luxury company in filing a formal offer before the Ministry of Finance to reproduce works of art from a reputed artist on clothing and accessories.
Assisting a leading company in digital sector in creating guidelines for internal use on advertising communications and a master contract for the use of contents.
Assisting a Swedish apparel fashion brand in a dispute brought by a competitor for unfair competition, copyright and trademark infringement.
Advising a reputed fast fashion company in different matters and disputes for unfair competition, copyright and trademark infringement.
Credentials
Education
- LL.M. in Intellectual Property Law, University of Turin & WIPO (World Intellectual Property Organization), 2023
- Law Degree, Università Statale di Milano, Milano, 2017
Bar admissions and qualifications
- Milan