Area of focus

Fashion and Luxury Brands

Helping acquire new brands and taking them global. Finding the right premises or launching a flagship store. Protecting unique identities and stopping copycats and counterfeits. The fashion and luxury brands team at Hogan Lovells tracks the latest trends so that you can stay on top of your business.

Representative experience

Advising major fashion brand regarding long-term distribution agreements in Europe.

Ongoing representation of women's fashion e-commerce company on global trademark prosecution.

Represented celebrity jeweler on intellectual property matters in connection with sale of brand.

Conducted e-commerce review for large fashion house's U.S. e-commerce operations for brands' online sales and social media channels.

Advised Burberry on its iconic check trademark across Asia.

Advised Belstaff in relation to its agreement with global brand ambassador David Beckham.

Advised Pandora on a wide range of IP, e-commerce, and data privacy matters. Handling its anti-counterfeiting program in Hong Kong and China.

Advised Estee Lauder on the relocation of their Ireland and UK head office. The biggest single pre let in London's West End for 7 years.

Hogan Lovells Publications

U.S.-China trade war escalates with new round of Section 301 tariffs and currency manipulation designation International Trade Alert

Following on the heels of U.S. trade negotiators’ return from China, on 1 August, President Trump abruptly announced via Twitter an “additional Tariff of 10 percent on the...

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Hogan Lovells Publications

Regulation of cannabis in Italy: Use in food and cosmetics

In Italy the cultivation and the industrial use of hemp has a long tradition and recent changes in law have led to a revival.

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Hogan Lovells Publications

Russian Supreme Court unified the approach to the definition of the Russian territory for the purposes of e-commerce

In July 2019, Russian Supreme Court adopted a ruling providing the general guidance on consumer protection issues in e-commerce sector. In particular the ruling clarifies the criteria for...

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Press Releases

Hogan Lovells advises drom fragrances on its sale to Givaudan

Led by its Munich partner Nikolas Zirngibl, Hogan Lovells has advised on the sale of drom fragrances to Givaudan.

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Hogan Lovells Publications

How blockchain might change the whole fashion industry – and safeguard the authenticity of your goods

So far you have probably only heard of blockchain in connection with financial transactions and Bitcoins.

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