Lloyd Parker

Lloyd Parker

Office Managing Partner
Tokyo

Email lloyd.parker@​hoganlovells.com

Phone +81 3 5157 8256

Fax +81 3 5157 8210

LanguagesEnglish, Japanese

Practice groupIntellectual Property

Lloyd Parker is described as 'very impressive, in tune with the client's needs and open to suggestions.' He is experienced at taking on complex cross-border trade mark matters, especially those related to Asia and the Middle East.

Chambers Global 2016

As Head of our Intellectual Property, Media, and Technology practice group in Asia, Lloyd Parker provides trademark portfolio management and enforcement counsel to clients in a broad range of industries.

With over 25 years of experience as an intellectual property lawyer, he regularly works with the firm's global offices and with other law firms in more than 150 jurisdictions, to offer multi-jurisdictional trademark advice (contentious and non-contentious) to clients. Having gained experience as a management consultant at one of the world's most famous management consulting companies, he provides legal counsel in a commercial, strategic, and practical manner.

His counsel to clients goes beyond traditional trademark advice.

He created and is leading our Total Brand Care concept. This is designed to assist our clients through a holistic service relating to brands by integrating a number of our legal practices beyond trademark law that are relevant to commercializing and protecting the value and reputation of a company and their brands. As part of the service we will soon launch an online platform which delivers a powerful combination of advanced AI technology and in-depth legal knowledge, designed to enable clients to quickly and proactively streamline the creation, management and protection of their valuable brands.

He also created and continues to lead our Annual Brand Benchmarking Report, which provides to our clients practical global benchmarking data from hundreds of companies about how companies approach trademark prosecution, enforcement, and internal management of their trademark departments.

Lloyd is recognized by every independent legal directory as a "leading IP lawyer in Japan."

Awards and recognitions

2019

Ranked among the top 30 trademark experts in the world
Legal Media Group's Expert Guides to the Top 30 Practitioners Worldwide Per Practice Area - Best of the Best Global

2003-2019

Leading individual in Intellectual Property
Legal 500 Asia-Pacific

2007-2019

Leading individual in Intellectual Property
Chambers Asia-Pacific

2005-2019

Leading individual in Intellectual Property
Chambers Global

2017-2020

The Best Lawyers in Japan, Intellectual Property
Best Lawyers

2015-2018

Leading individual in Japan for Enforcement and Litigation/Prosecution and Strategy
World Trademark Review 1000

2014-2019

IP Star for trademark/copyright, Managing Intellectual Property
IP Stars

2014-2018

Leading individual in Intellectual Property
Who's Who Legal Japan

2015

Sole winner of Client Choice Award for Trademark in Japan
International Law Office

2019

Listed in
World Trademark Review Global Leaders Guide

Education and admissions

Education

Kyoto University of Foreign Studies, 1994

Doshisha University, 1993

B.A., University of Queensland, 1992

LL.B, with honors, University of Queensland, 1988

B.Com., University of Queensland, 1985

Memberships

Member, Licensing Executive Society in Japan

Member, International Trademark Association (INTA)

Member, Japan Intellectual Property Association

Member, International Association for the Protection of Intellectual Property of Japan (AIPPI Japan)

Bar admissions and qualifications

Australia

Solicitor, England and Wales

Japan - Daiichi Tokyo Bar Association (Gaikokuho Jimu Bengoshi)

Court admissions

High Court of Australia

England and Wales

Supreme Court of Queensland

Representative experience

Advising one of Japan's top automotive brands by revenue on global trademark portfolio management, including applications, office actions, oppositions, negotiations, and agreements in over 150 countries

Creating and implementing an international brand protection strategy for a leading Japanese company resulting in the seizure of over 250 million infringing goods worldwide

Advising Japanese electronics manufacturer on global trademark and design portfolio management, including searches, applications, negotiations with third party right holders and enforcement against infringers

Advising Japanese medical devices manufacturer on domain name registration and renewal, and global trademark portfolio management including clearance searches, applications, and registrations

Advising a leading Japanese electronics manufacturer on their global licence agreements

Advising one of the world's most famous food and beverage companies on the registration and protection of their brands

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