This time, the hot-topic “Influencer-Marketing” was discussed. Dr. Ricarda Braun, Kerstin Jonen and Dr. Martin Adrian Koch provided a very interesting insight into the backgrounds of influencer-marketing, the legal provisions discussed in this regard and the German, currently quite inconsistent case law. Furthermore, Kevin Tewe from the Artist Management Agency TEWE MEDIA GmbH and Helena Wöscher from Springlane gave interesting insights into their everyday work for and with influencers. Last but not least, Nico Kuhlmann, Lea Prehn, Anja Pecher and Lisa Harz presented their Influencer App which they developed in the course of the Hogan Lovells Legal Tech Hackathon (watch the highlights from the 2018 Hackathon here).

The evening ended with a flying buffet and interesting conversations while enjoying the great view from the Hogan Lovells Sky Office over Düsseldorf.

Authored by Dr. Ricarda Braun, Kerstin Jonen and Martin Koch

Last month, we launched a guide outlining a list of best practices on how to achieve compliance while working with social media influencers to promote your products and services online.

You can download the guide here.