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Going green: protecting sustainable products in Italy

04 March 2021

In Italy, “green IP” is on the rise. High-end brands, for instance those in the fashion industry, are becoming more and more eager to adopt sustainable strategies. Still, “green IP” raises a number of challenges, such as identifying the best IP right to protect with, striking the difficult balance between exclusivity and adherence to standards, and finding the correct way to promote a sustainable product or process, while avoiding “greenwashing”.

What is ‘green IP’?

But what is “green IP”? In short, it is the array of IP rights protecting a green technology. It encompasses all available IP rights, ranging from patents and utility models to designs and trade secrets, as a means to protect sustainable products or processes.

Please click the link below to read the full publication on Managing IP, which reports on the following related aspects of "green IP" protection in Italy:

Italy's green credentials
Picking the right IP
- Type of business
- Scope of protection
- Circumstances of the case
- Striking the right balance
Green marketing or 'greenwashing'?

https://www.managingip.com/article/b1qsg10m35vn50/going-green-protecting-sustainable-products-in-italy

Authored by Federico Fusco and Maria Luigia Franceschelli