Hogan Lovells 2024 Election Impact and Congressional Outlook Report
The acquisition of VIZIO and its SmartCast Operating System (OS) would enable Walmart to connect with and serve its customers in new ways including innovative television and in-home entertainment and media experiences. It would also create new opportunities to help advertisers connect with customers, empowering brands with differentiated and compelling opportunities to engage at scale and to realize greater impact from their advertising spend with Walmart.
The transaction is expected to further accelerate Walmart’s media business in the U.S., Walmart Connect, bringing together VIZIO's advertising solutions business with Walmart’s reach and capabilities. These benefits would be further strengthened by the growth of connected TV platforms and Walmart’sindustry-leading TV panel sales.
The transaction is subject to regulatory clearance and other closing conditions specified in the merger agreement.
The Hogan Lovells team is being led by partners Rick Climan, Global Head of Tech M&A (Silicon Valley), Jane Ross, Office Managing Partner of the Silicon Valley office, and Katherine Keeley (Washington, D.C.). Additional deal support is being provided by partners Mike Frank (Silicon Valley), John Brockland (San Francisco), Scott Loughlin, Lee Berner, T. Clark Weymouth, Aleksandar Dukic (all Washington, D.C.), Tao Leung, Vassi Iliadis (Los Angeles), counsel Max Scott (San Francisco), senior associates Maria Benvenuto, Khaled Mowad (both New York), Conner Griffith, Angela He (both San Francisco), Dan Ongaro (Minneapolis), Morgan Perna, Leslie Graham, Patrick de Laperouse (all Washington, D.C.), Niveda Anandan (Silicon Valley), associates Will Christ, Debbie Oh, Ryan Reshke, Isabelle Tatum, Jake Jensen (all Silicon Valley), Jacobo Rueda Fernandez (Los Angeles), Hao-Kai Pai, Nathan Truong (both Washington, D.C.), and Scott Rosenbach (Denver).