Hogan Lovells advises Azerion on sale of Youda games portfolio to Playtika

Danielle du Bois-Buné, lead Hogan Lovells partner for the transaction, said: "It has been a real pleasure to work again with the excellent Azerion team on this strategic divestment of its Youda Games portfolio to Playtika."

Azerion, founded in 2014, is one of Europe's largest digital advertising and media platforms. Azerion is headquartered in Amsterdam with teams based in over 26 cities around the world. 

Playtika, founded in 2010, is a mobile games pioneer and interactive entertainment leader with a portfolio of multiple game titles. Playtika is headquartered in Herzliya, Israel, and has employees across offices worldwide.

Azerion’s divestment forms part of its strategy of transforming its business by scaling its digital advertising capabilities, developing its strategic portfolio of partner-led content and extending the presence and reach of its in-market commercial teams.

The transaction is currently expected to complete by the end of the third quarter of 2023, subject to the satisfaction of customary closing conditions.

For more information about the transaction, please see here.

The Hogan Lovells team was led by Corporate partner Danielle du Bois-Buné with support from senior associate Dane Solomon. 

Other team members who supported on the transaction, include: 

Amsterdam: Marieke Plaisier (associate, Corporate), Alexander Fortuin (partner, Tax), Vera Brouwer (junior advisor, Tax), Maria Benbrahim (partner, Employment), Imane Azdad (associate, Employment), Mariette Vis (consultant, Employment), Famke Rothstegge (junior associate, Employment), Daan Koenrades (associate, Employment), Joke Bodewits (partner, Privacy & Cybersecurity), Chantal van Dam (senior associate, Privacy & Cybersecurity), Samantha Brinkhuis (partner, IPMT), Ruud van der Velden (partner, IPMT), Giannina Leander (associate, IPMT).

London: Aline Doussin (partner, International Trade) and Pierre Estrabaud (associate, International Trade).