Hogan Lovells advises Soho Square Capital on its investment in Newmarket Holidays

Hogan Lovells advises Soho Square Capital on its investment in Newmarket Holidays

Press releases | 04 October 2024

London, 4 October 2024 – Global law firm Hogan Lovells has advised Soho Square Capital on its investment in Newmarket Holidays, a UK-based escorted tour operator offering international group holidays to the affluent over 50s traveller market.

Newmarket Holidays was founded by Jeremy Griffin and Toni Frei in 1983 and has grown to become one of the UK's largest independently owned specialist escorted tour operators.

Newmarket Holidays will benefit from an injection of capital and expertise from Soho Square Capital to accelerate its growth. As part of the investment, Geoff Parkin and Ailsa Pollard will be joining the board of Newmarket as Chair and NED respectively. David Steel, director at Soho Square Capital, will also join the board of Newmarket Holidays. 

The Hogan Lovells team advising Newmarket Holidays was led by London-based Private Equity partner James Cross, with support from associates Andrew Poole and Gapsare Chirillo. Additional support was provided by partners Francis Booth, Richard Welfare and Ed Bowyer; counsel Tom Eyre-Brook; senior associates Sengova Kailondo, Katherine Savage, Manisha Patel and Clare King; and associates Grace Gladdle, Imtiyaz Chowdhury and Micaela Bostrom.

Commenting on the investment, partner James Cross said: “We are delighted to have advised Soho Square Capital on another transaction applying their flexible capital solution. It was great to utilise the breadth of expertise of our large London office on this mid-market private equity deal, including our top tier finance practice and travel sector expertise.”