Hogan Lovells advises Literacy Capital plc on its minority investment in amplify5

Press releases | 07 November 2024

London, 7 November 2024 – Global law firm Hogan Lovells has advised Literacy Capital plc on its significant minority investment into amplify5, a leading UK-headquartered business specialising in offshoring critical business function solutions to Cape Town, South Africa.

Founded in 2021 by Alastair Brass, amplify5 provides a range of bespoke offshoring solutions to corporates and SMEs across a variety of sectors.

The investment from Literacy Capital plc will support and accelerate amplify5’s exciting growth plans, allowing the business to expand into additional Cape Town locations, increase capacity and strengthen its team.

The Hogan Lovells team advising Literacy Capital plc was led by London-based Private Equity partner James Cross, with support from associates Andrew Poole, James Scott and Imogen Thwaites and trainee solicitor Makar Rozhkov.

Additional support was provided by partner Nicola Fulford and senior associate Alex Rutherford on data privacy; associate Alice Whitehead on employment and Tom Eyre-Brook on tax. Senior associate Simone Izzard led and co-ordinated our South African advice from our Johannesburg office, which included real estate, IP and commercial.

Commenting on the investment, partner James Cross said: “We are delighted to have advised Literacy Capital plc on two significant minority investments in quick succession; first their investment in leading digital marketing agency, Campfire; and now their latest investment in amplify5.”