Publications

Hogan Lovells Publications

Total Brand Care: The power of color

Hogan Lovells Publications

Total Brand Care: Protecting the valuable investment in your brands

The battleground is shifting. In a world where online commerce is rivaling traditional routes to market, new challenges are posed for brand owners in the fight against infringers....

News

Total Brand Care: Effective PR Communications to Minimize Damage to your Brand

Nobody likes to think about crisis management, and more often than not, businesses aren't prepared to respond effectively when a disaster strikes. A poorly managed crisis can have a huge...

News

Total Brand Care: New ways of getting it wrong – competition law in a world of data

Anti-competitive behaviour can impact a brand in many ways. Restricting competition will lead to significant financial penalties, which will affect the brand-owner very directly. But...

News

Total Brand Care: Protecting your brand when a product liability disaster strikes

Organizations invest a lot of time and money into creating and developing their brand, but a poorly handled product liability issue can leave your brand damaged, cause a loss in consumer...

News

Total Brand Care: Brand Creation – Get it Right from the Start

A strong brand can be one of your most valuable assets. It's a tool to communicate, build loyalty, and drive new revenue. But effective brand management is not just about trademarks...

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