Consumer Horizons 2019

The Consumer industry is evolving at lightning speed, and the way consumer companies operate is shifting. From issues in supply chain to the digitalization of the consumer experience, companies are rapidly changing to keep up with consumer demands. Last year businesses in the consumer industry saw a wave of unprecedented disruption and transformation, and 2019 promises challenges of similar or greater magnitude.

In this year’s edition of Consumer Horizons, the Hogan Lovells global Consumer team identifies trends that will impact food and beverages companies, fashion and luxury goods producers, retailers, consumer electronics manufacturers, and other consumer companies throughout 2019. 

Our team breaks down disruptive technology, sustainability and corporate responsibility practices, privacy and consumer data issues, shifting sales models, supply and sourcing matters, M&A and capital markets, and more – all with a look at global perspectives.

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Hogan Lovells Publications

The legal implications of brand blanding Alert

In the trademark world, 2018 was notable for the number of well-known brands that chose to shorten and "universalize" their names, to simplify or drop their logos, or to rebrand entirely....

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Hogan Lovells Publications

The impact of intellectual property on artificial intelligence Alert

As artificial intelligence (AI) and machine learning are integrated into an increasing number of products and services, protection and enforcement issues involving patents and trade secrets ...

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Hogan Lovells Publications

3D-printing and IP rights Alert

3D-printing changes the way we develop products: an idea can be transformed into a tangible product faster than ever, and it is not even expensive anymore.

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Blog Post

The e-consumer in South Africa

The rapid developments in technology have left many electronic spaces unregulated, with lack of or minimal protection to the consumer. However, 2019 could see some new regulatory...

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