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Area of focus

Consumer Venture Capital Investors

Venture-backed startups continue to push the boundaries, relying on technology, innovation and new paradigms to offer products and services to consumers.

The consumer industry is undergoing a sea change as customer expectations and demands evolve. Our team understands the growing sophistication and power of the consumer.

We have a strong track record in advising corporate strategic and financial venture capital investors investing in the consumer sector as well as emerging consumer companies throughout the complete "venture capital lifecycle" from incorporation, to funding, and on to maturity, whether that means IPO, acquisition or otherwise.

The consumer industry has a sophisticated legal and regulatory framework from consumer protection laws, product regulation and safety to supply chain issues, data privacy issues, intellectual property challenges, and changing tariffs and customs. Our global consumer team can help venture capital funds and emerging companies to successfully navigate this dynamic sector. We are ready to help whether you are selling online, via bricks-and-mortar, or a combination of approaches. We are prepared to help with branding agreements, joint ventures, employment matters, and transformational transactions. And when you are ready to branch out into international sales, we continue to offer a one-stop solution.

Representative experience

Dreamlines, an online travel agency, on a venture debt financing provided by Kreos.

Flipkart, one of India's leading digital commerce entities, on its US$1.2bn fundraising; its US$700m fundraising for PhonePe, a payments business; and most recently on its US$3.6bn fundraising.

Laird Superfood on several investments, including its US$32m Series A venture financing by WeWork and additional investors, its US$10m private crossover financing round by Danone, and its US$67m IPO.

PayPal on a US$125m investment into Pine Labs, India's largest retail payment platform, alongside Temasek.

Tyson Foods on numerous M&A and strategic investment transactions.

Walmart on its joint venture with Ribbit Capital to create a new fintech start-up.

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