Publications

Hogan Lovells Publications

The 3-D printing revolution: Opening the doors to new opportunities — and risks associated with IP infringement

As the use of 3-D printing has increased exponentially, so has its potential. Stella Wong, counsel focusing on patent litigation at our Hogan Lovells office in London, compares a 3-D...

Total Brand Care: The benefits of a holistic approach to creating, commercializing, and protecting company brands

At Hogan Lovells, we understand that brands are the heart of a company’s value, reputation, and competitive advantage. Total Brand Care is our holistic approach to creating,...

Hogan Lovells Publications

How to secure the right type of IP protection for wearable-technology products

From wristbands that count your steps, to skin patches that measure your sun exposure, a wide range of products are entering the wearable-technology market and raising new questions about...

Hogan Lovells Publications

Artificial Intelligence and your business: A guide for navigating the legal, policy, commercial, and strategic challenges ahead

Virtually all industries are being reshaped with the use of Artificial Intelligence and advanced machine-learning.

Hogan Lovells Publications

PTAB: Tribal sovereign immunity does not provide a basis to terminate IPRs

On February 23, 2018, in a much-anticipated decision, the PTAB ruled that tribal sovereign immunity could not be used to shield certain Allergan Inc. (“Allergan”) patents from...

Hogan Lovells Publications

The opportunities and challenges associated with product labeling and packaging in Europe: Total brand care

From bright and glossy, to refined and elegant, product labeling and packaging convey information, messaging, and claims about a brand. At the same time the labeling and packaging must also ...

Hogan Lovells Publications

Global IP outlook 2018

2017 was a year of widespread political, technological, and legal changes; leading to lack of certainty and creating both challenges and opportunities for businesses in 2018 and beyond.

Published Works

Chinese character marks in the eyes of the European public

This article discusses if the growing number of Chinese brands expanding to Europe has led to an increase in the number of Chinese character EUTMs. It offers insights into the possible...

;
Loading data