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Fashion and Luxury Brands

Helping acquire new brands and taking them global. Finding the right premises or launching a flagship store. Protecting unique identities and stopping copycats and counterfeits. The fashion and luxury brands team at Hogan Lovells tracks the latest trends so that you can stay on top of your business.

Securing the face of a SS/AW campaign or launching your latest advertising campaign. Understanding the value of social media, an online presence, or supporting new ventures into wearable tech. Whatever your needs, we help from start-up to global recognition.

Our clients range from instantly recognizable global brands to the rising stars of tomorrow, who we support through our relationship with the London College of Fashion.

Industries

Representative experience

Advised Burberry on its iconic check trademark across Asia.

Advised Belstaff in relation to its agreement with global brand ambassador David Beckham.

Advised Pandora on a wide range of IP, e-commerce, and data privacy matters. Handling its anti-counterfeiting program in Hong Kong and China.

Advised Estee Lauder on the relocation of their Ireland and UK head office. The biggest single pre let in London's West End for 7 years.

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